11 Reasons Why Social Networking for Businesses is NECESSARY!
While searching for information, the user first checks social networks – if he does not find something immediately, it often does not exist for him. Social media presence is, therefore, a must for all businesses today. No matter what you sell and to whom – active use of social networks can bring great results to your business.
However, many businesses are still wondering if this is really necessary. Are social networks really that important?
The answer is: YES, of course, they are important! And here are the 11 most important reasons why!
Redirecting visitors to your site
No matter what industry you are in and who your target audience is, your consumers are probably already on social networks. In the USA, Facebook is used by more than 220.5 million users. There are 107 million users on Instagram and more than 30 million daily users on Twitter.
Social networks provide easy and effective access to consumers. When you add a new blog to your site or update your offer, this is one of the easiest ways to inform consumers. Otherwise, only a handful of users will know the novelty.
So social networks are a great way to spread content on your site. As these are followed on social networks by people who are already interested in the company or products/services, the posts are generally much targeted. This way you can attract the right people to the website you want to attract.
SEO or Search Engine Optimization
Of course, having a strong content strategy is the most important thing for your site to be at the top of the web browser hits. A higher ranking will also be helped by social networks.
Web browsers know whether your site is one of those that regularly receives visitors, or whether you are on your own. By using social networks to attract more visitors to a page, your site’s placement in browsers will also improve. We really recommend that you also consider SEO optimization a lot.
Increasing Brand Recognition
Every opportunity you have to distribute content and improve the visibility of your business must be thoughtfully taken. Think of social media as a new channel where you can spread your voice about your business, connect with users, and communicate your brand story.
Two key benefits of being on social networks are making them easier and more accessible to new users while also being more visible and recognizable to existing users. For example, a certain user who would otherwise not hear about the company through other channels can see you on Facebook for the first time – this is a new potential user!
Build Customer Relationship and Brand Trust
A lot of companies go about social media marketing in the wrong way. A strictly sales-oriented approach on social networks does not bring us as good results as we want. Social media users expect authentic content because they are more receptive to messages and not just viewed as ads. What is your brand story? It defines and builds communities around it.
For the most part, social networks only get you great results when you start using them to build user relationships. How does a good relationship with users show up in practice? In increasing sales of course.
You can create a richer experience for users with social networks. Each interaction you perform is an opportunity to show users that you care and thus improve their relationship with them. Answer follower questions, keep them informed and entertained with relevant content. This allows you to connect with your followers on a more personal level and build a relationship of mutual interest. In time, you become more than just a brand profile – you will become part of the community.
Ads on Social Networks allow Targeting and Retargeting
I mentioned in one of the first points that social networks enable effective targeting. Above all, Facebook advertising is one of the most effective. As a rule, the content on an individual profile is only visible to your followers – that is, those users who are actually interested in your products or services.
However, social media ads provide an even greater level of user targeting. Let’s look at the example of Facebook, which is the most commonly used social network. Users can be targeted based on their age, gender, place of residence, level of education, the field of work and even their behavior on social networks – e.g. which profiles a specific user follows.
If you also set up a Facebook pixel on your site, you will receive additional information about how ads affect user behavior. You can also target your ads accordingly. Over time, Facebook will determine which users are most likely to click or click. React to your ad and will serve ads to those who are most likely to click and buy.
New trackers → new users
Through social networks, we can quickly and effectively get new trackers who are potential new users of our products or services – whether they already know the business or not.
By redirecting users to a Facebook or Instagram page, you take the first step towards a new customer. Once a user becomes your tracker, it means that you are already excited about your products. By providing useful information, you can not only influence its purchasing decision but also show followers that your business is adapting to their needs.
Increase in Sales
Social networks can do much more than improve their relationship with users. If you serve users the content they need and want, they are much more likely to buy your product when they need it.
You can influence a user’s purchasing decision at several points in the purchase funnel. Improve the reach of your blogs that inform users, answer the questions they may have about the product, and ultimately encourage your purchase. With social networks, users can easily navigate the entire purchase process to their final destination – a purchase.
Lower Costs and Less Time Spent
By using social networks, your business will not lose much, but rather profit. Unlike other communication channels, social networks bring less cost for fewer hours of work.
As many as 84% of users of social networking sites for marketing purposes have found that improved results come as early as 6 hours of invested work per week (Hubspot). So – even if you devote one hour a week to developing your social networking strategy, you will see satisfactory results. This, unlike other channels, is not much, is it?
Paid advertising on social networks is also relatively cheap compared to other advertising media – of course, it all depends on your goals. You can also tailor your budget to your needs. Start with a smaller sum and slowly increase it when you get to know the platform and your users.
Insight into the Results
Social networks also give you a great opportunity to get to know your users – what they are interested in and how they behave. You will find extensive metrics on your profile that can tell you what content in your followers worked and had the best response and which posts went unnoticed. This way, you can anticipate what kind of content your users will receive and produce more such posts and ads.
But understanding your users also gives you more than that. All the comments and responses from followers can help you figure out their opinion of your business, identify their challenges, improve conversions, and even improve your overall sales offering.
Your Competition is already present on Social Networks!
If those 9 reasons haven’t convinced you, then here’s the 10th. We can almost say with certainty that your competition is already present on social networks! This also means that they are leveraging your potential users and conversions. Don’t let your competitors reap all the benefits and join the fight as soon as possible by opting to buy Instagram followers the UK
However, if your competitors are still not active on social networks, this is an even greater reason to be the first and take advantage.
It’s Your Turn
So – I hope I convinced you why social networks are so important after all, and they are not just a trend that will sooner or later subside.
The sooner you start, the sooner you can enjoy all the results that an active presence on social networks brings. With a good strategy, these social networks can drive users, traffic, and conversions. Do I have to add anything?